By Fred Harmon
Fred Harmon basically describes how international and societal traits will impact businesses within the subsequent decade
Read or Download Business 2010: Five Forces That Will Reshape Business -- And How to Make Them Work for You PDF
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Extra resources for Business 2010: Five Forces That Will Reshape Business -- And How to Make Them Work for You
35 | CHAPTER TWO BUSINESS 2010 Diversity Will Be the Norm in Marketing Ethnic and racial diversity will become the norm in marketing for many parts of the country. That situation opens new sales, marketing and management positions to minorities. Companies will increasingly choose advertising and product selection to appeal to distinct communities. Insurance companies like New York Life, Metropolitan Life and Mony Life are already aggressively wooing high-profile members of immigrant communities to become agents.
Living standards. America’s capacity to absorb and Americanize immigrants remains one of our greatest competitive strengths. Other underutilized resources (minority and female workers and managers) will become more prominent in the next decade. Partially by necessity and partially by evolution, progressive businesses will see diversity less as a moral and regulatory issue and more of a dynamic competitive advantage. Meanwhile, as the next chapter discusses, more businesses, large and small, will be seeking opportunities beyond our borders, in rapidly expanding global markets.
4 Absorbing this level of change has put the education system under enormous pressure. Dissatisfaction with quality is at an all-time high. Yet America’s fundamental faith in the power and potential of its education system remains strong. Diffusion of Scientific Information Technology stalls without effective educational channels to spread scientific and technical information. Recognizing this truth, the French established the Ecole Polytechnique in 1794. Originally designed to train engineering and artillery officers, the school eventually concentrated on math, basic science and technical capability.
Business 2010: Five Forces That Will Reshape Business -- And How to Make Them Work for You by Fred Harmon