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By James R. Evans

ISBN-10: 129209544X

ISBN-13: 9781292095448

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Davenport and Jeanne G. Harris, Competing on Analytics (Boston: Harvard Business School Press, 2007): 46; Michael S. Hopkins, Steve LaValle, Fred Balboni, Nina Kruschwitz, and Rebecca Shockley, “10 Data Points: Information and Analytics at Work,” MIT Sloan Management Review, 52, 1 (Fall 2010): 27–31. 7Jim Davis, “Convergence—Taking Social Media from Talk to Action,” SASCOM (First Quarter 2011): 17. 8H. P. ” IBM Journal (October 1958). , 2010): 4–7. com/bareport 32 Chapter 1 Introduction to Business Analytics Statistics has a long and rich history, yet only rather recently has it been recognized as an important element of business, driven to a large extent by the massive growth of data in today’s world.

Each record (starting in row 4) has a value for each of these fields. on a presentation by Bill Franks of Teradata, “Optimizing Customer Analytics: How Customer Level Web Data Can Help,” INFORMS Conference on Business Analytics and Operations Research, April 10–12, 2011. 24Kenneth C. Laudon and Jane P. Laudon, Essentials of Management Information Systems, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2011): 159. 25Adapted and modified from Kenneth C. Laudon and Jane P. Laudon, Essentials of Management ­Information Systems.

This process allows managers to obtain standard and customized reports and then drill down into the data and make queries to understand the impact of an advertising campaign, for example, ­review business performance to find problems or areas of opportunity, and identify patterns and trends in data. ” “How many and what types of complaints did we 17“Business Analytics and Optimization for the Intelligent Enterprise” (April 2009). ” (2011). ” Analytics Magazine (July–August 2013): 8–13. org 20Parts of this section are adapted from Irv Lustig, Brenda Dietric, Christer Johnson, and Christopher Dziekan, “The Analytics Journey,” Analytics (November/December 2010).

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Business Analytics by James R. Evans


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